As the chaotic year of 2020 comes to an end, we want to take this chance to pause and say thank you to everyone in our community who has banded together during such a confusing and often challenging time. In the last months, it’s been wonderful to see the business community unite and lift up other local companies in times of need.
All of us at Moeller Printing have been proud to stand with our business partners, clients and community during these times. Many of our clients are essential businesses, and throughout the COVID-19 pandemic, we’ve remained open to serve these invaluable partners. We’ve implemented several different safety precautions since the pandemic began, including increased sanitation and mask-wearing, and we will continue with these measures until health officials say otherwise.
Of course, we weren’t the only ones adapting our business operations in light of the pandemic. Many of our clients had to quickly change plans to reflect new restrictions and customer needs, and we were proud to help them overcome these challenges. When companies in several different industries saw their revenue fluctuating rapidly, we worked together to adapt their marketing campaigns appropriately. For example, clients who typically depend on conferences and trade shows to reach their customers had to come up with new ideas quickly. With a direct mail strategy, these companies were still able to effectively reach their target audience despite event cancellations.
Restaurants in particular have dealt with many ongoing adjustments and challenges this year. When our clients needed to revise their in-store materials to comply with health guidelines, we were happy to swiftly step up to the plate. As stores moved to carryout business models, we often worked together to employ new and creative signage, helping their customers stay safe and informed.
Meanwhile, some industries actually saw huge spikes in demand and needed to take advantage of a unique opportunity. In these instances, we were able to quickly scale up their inventory of essential print resources. No matter what our client’s individual circumstances were during these chaotic times, our number one goal has always been to provide the best support possible and help them make the most of the situation.
Though the outlook for 2021 looks encouraging, we know it will still be a year of changes and uncertainty for all of us. To our partners and business community, please remember that we will always have your back, no matter what you may be facing. We wish you all a happy, safe and blessed new year!
The Moeller Printing Team