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Design Tips for Typesetting a Print Piece

The fonts and arrangements of text our customers choose for print designs can have a huge impact on the overall success of the piece. Not only does it affect the overall impression of your brand, but it can also influence their conversion rate. According to a recent study from Dr. Kevin Larson of Microsoft and...  read more

5 Types of Fonts & When to Use Them

Choosing the right font for a design is both an art and a science. Of course, you want to choose a font that’s aesthetically pleasing and fits the mood of your project, but it also needs to be appropriate and readable for the accompanying text. With an endless pool of options available on the Internet,...  read more

Top 5 Tips for Recruiting New College Students

The process of recruiting new college students is about to change drastically. Even before the covid-19 pandemic, universities were offering more online classes, and students were starting to discover universities from their phones or direct mail pieces. Now, likely through 2020 and even into 2021, many students will be unable to physically visit schools. It’s...  read more

The Importance of Investing in Marketing

As a growing business ourselves, we understand that to be successful, your brand needs to stand out in the crowd. Brands like Ben & Jerry’s, Burt’s Bees and Whole Foods all started out as very small businesses and became household names by successfully showcasing their unique selling points. When the economy is struggling, communicating the special...  read more

Local Print Shops vs. Online Printers

As a growing company ourselves, we understand that business owners constantly feel the pressure to find both high-quality and low-cost solutions. When it comes time to order print materials, it can be confusing to discern whether an online service or local shop is the best option. An online printer seems like easy to use, but...  read more

Direct Mail: Secrets to Success

In our increasingly digital world, it seems some marketers have forgotten the influence direct mail can have on consumers. It may surprise you to know that despite our obsession with smartphones and computers, direct mail received its highest average response rate in history last year. It seems customers appreciate the value of messages they can...  read more