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Author archives:

4 Tips for Converting Print Marketing Leads

In our experience, we’ve seen many companies who do still know the value of print marketing. But without a click-through rate to analyze or website visitors to count, it can be difficult to measure how effective your materials truly are. Mailers, brochures and catalogs are designed to spread your brand’s message and ultimately earn sales, so how can you...  read more

5 Tips for High-Quality Photographs

If you want to create visually appealing print designs for your company, good photographs are must. Stock photos can work in a pinch, but there’s no true replacement for original photography. According to a recent survey, original graphics drove more than three times as much engagement to published articles as stock photos. If you’re just getting...  read more

The Importance of Photos in Marketing

We all know how fun it can be to look at beautiful pictures. It’s why we love flipping through old photo albums and millions have become obsessed with Instagram. Great photography is captivating, so it’s easy to see why photographs are an important part of every company’s marketing materials. However, pairing attractive images with text in...  read more

Design Tips for Typesetting a Print Piece

The fonts and arrangements of text our customers choose for print designs can have a huge impact on the overall success of the piece. Not only does it affect the overall impression of your brand, but it can also influence their conversion rate. According to a recent study from Dr. Kevin Larson of Microsoft and...  read more

5 Types of Fonts & When to Use Them

Choosing the right font for a design is both an art and a science. Of course, you want to choose a font that’s aesthetically pleasing and fits the mood of your project, but it also needs to be appropriate and readable for the accompanying text. With an endless pool of options available on the Internet,...  read more