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Author archives:

Where to Draw Inspiration for Print Designs

Have you ever experienced the designer’s version of “writer’s block”? Every artist experiences it at one point or another, the feeling when you just can’t get inspired about a particular subject or project. But eventually, deadlines start looming and the work needs to be done. Where do you turn for new, fresh ideas? Thankfully, these days...  read more

The Importance of Branded Packaging

Why do so many people bother wrapping their holiday gifts in beautiful paper or themed bags? The gift inside is technically what it’s all about, but it’s nice to see that someone cared enough to spend time thoughtfully assembling it. The same thinking applies to your product’s packaging. A brown cardboard box may serve your purpose,...  read more

Adobe Lightroom vs Photoshop: Which Should You Use?

A picture is worth a thousand words, and no one knows that better than designers. However, with so many robust editing applications available, it’s not always easy to decide which platform will give you the tools you need to complete your vision. Today, we’re breaking down the major advantages and disadvantages of two applications beloved by...  read more

5 Printing Hacks to Decrease Costs

Through all of the changes and digital options available in our world, print remains one of the most popular and effective marketing methods. According to the Harvard Business Review, direct mail has an average response rate of nearly 25 percent. As with anything, there is still a cost associated with sending physical mailers or creating printed brand materials. However,...  read more

How to Upgrade Your Brand Collateral

Many businesses still (rightfully) rely on printed materials to connect with new colleagues or sales prospects. You’ve probably seen enough brochures, catalogs and other brand collateral in your day to know that many of them look completely identical. However, the same boring templates aren’t the only option for your brand. Today, there are endless creative options...  read more

How Personalized Printing Builds Customer Relationships

Thanks to constantly advancing technology, consumers have started to expect more personalized service from the brands they interact with. Companies who meet the customized needs of consumers are more likely to earn their business. According to Hubspot, personalized calls to action convert more than 200 percent more often than non-personalized ones.  For businesses that want to implement...  read more