“I’ll start on the dishes as soon as this episode is over.” “I can wait and finish that DIY project next weekend.” “I’ll use this coupon sometime when we need an easy dinner.” These are all statements each of us has likely told ourselves in the past. With the added security of time, it’s easy to... read more
They say age is just a number, but the truth is, the generation you were born into can have a significant effect on your eventual behaviors and habits. In our country, the consumers categorized as Generation X, Millennials and Gen Z all vary in the way they typically communicate with others and the features they... read more
Through all of the changes and digital options available in our world, print remains one of the most popular and effective marketing methods. According to the Harvard Business Review, direct mail has an average response rate of nearly 25 percent. As with anything, there is still a cost associated with sending physical mailers or creating printed brand materials. However,... read more
Many businesses still (rightfully) rely on printed materials to connect with new colleagues or sales prospects. You’ve probably seen enough brochures, catalogs and other brand collateral in your day to know that many of them look completely identical. However, the same boring templates aren’t the only option for your brand. Today, there are endless creative options... read more
You’ve spent hours working on the design for your company’s new brochure or direct mailing, and it finally looks perfect. Hooray! Now you’re faced with the next challenge – how do you make your project deliver the same impact on paper as it does on your screen? Choosing the right kind of paper for your print... read more
Thanks to constantly advancing technology, consumers have started to expect more personalized service from the brands they interact with. Companies who meet the customized needs of consumers are more likely to earn their business. According to Hubspot, personalized calls to action convert more than 200 percent more often than non-personalized ones. For businesses that want to implement... read more
Choosing strategic brand colors is a golden opportunity for any business to show off their brand personality to their audience. When they see your attractive, appropriate and eye-catching brand color palette, your customers will be tickled pink (and your competitors might be green with envy). If you’re in need of some inspiration, check out our... read more
What’s in a name? It may sound silly, but the names and overall organization of your design files can have a substantial impact on your work. Complicated folder systems and illogical file names can bog down your workflow and waste much of your precious time. In the worst cases, you may end up using an... read more
As the chaotic year of 2020 comes to an end, we want to take this chance to pause and say thank you to everyone in our community who has banded together during such a confusing and often challenging time. In the last months, it’s been wonderful to see the business community unite and lift up other local companies... read more
If you’re like most people, the first things you think about when starting a print design are the fun, creative elements. You may already be considering layouts, colors and attention-grabbing details before you even have the finalized content. However, there is more to exceptional graphic design than creativity and beautiful aesthetics. If you’re designing for a... read more