You’ve aligned your sales objectives with your marketing strategy, and your marketing strategy with your design needs. Way to go! Now, it’s time to make sure your designs are aligned, as well. Alignment refers to the way various elements in a graphic design are placed in relation to each other. When your materials feature good alignment,... read more
It’s no secret that many US businesses are looking to hire new employees right now. As in-person hiring fairs slowly start to make a comeback, it’s time to check that all your hiring-related print materials are up to snuff. We’ll help you make your business as attractive as possible to recent graduates, college students and... read more
Before the Internet became a household staple, consumers waited anxiously for catalogs from their favorite stores to arrive in the mail to get their at-home shopping fix. Years later, online retailers like Amazon drew those customers away with purported convenience and endless product options. The once-beloved catalogs were down…but they certainly weren’t out. Between 2004 and... read more
If you’re like many businesses, e-commerce and direct mail have become critical elements of your daily operations. Online shopping is convenient for consumers, and it allows a broader audience to experience your products – what could possibly be the downside? Unfortunately, packaging and mailing materials used to fulfill orders aren’t always recycled responsibly. Although paper products are recyclable, research from Gartner indicates... read more
Consumer opinions have been changing rapidly over the last couple years, and more people than ever are showing their support for companies that make an impact on the world. In fact, two-thirds of all consumers now believe that brands should take a stance on issues they believe in, according to Sprout Social. Smart brands are paying... read more
Have you ever experienced the designer’s version of “writer’s block”? Every artist experiences it at one point or another, the feeling when you just can’t get inspired about a particular subject or project. But eventually, deadlines start looming and the work needs to be done. Where do you turn for new, fresh ideas? Thankfully, these days... read more
Last month, the House Oversight and Government Reform Committee approved a new bill addressing the US Postal Service. That bill, the Postal Service Reform Act of 2021, is now eligible for a floor vote on the US House of Representatives. An identical version of the bill was introduced in the Senate last month, as well. The... read more
Why do so many people bother wrapping their holiday gifts in beautiful paper or themed bags? The gift inside is technically what it’s all about, but it’s nice to see that someone cared enough to spend time thoughtfully assembling it. The same thinking applies to your product’s packaging. A brown cardboard box may serve your purpose,... read more
A picture is worth a thousand words, and no one knows that better than designers. However, with so many robust editing applications available, it’s not always easy to decide which platform will give you the tools you need to complete your vision. Today, we’re breaking down the major advantages and disadvantages of two applications beloved by... read more
“I’ll start on the dishes as soon as this episode is over.” “I can wait and finish that DIY project next weekend.” “I’ll use this coupon sometime when we need an easy dinner.” These are all statements each of us has likely told ourselves in the past. With the added security of time, it’s easy to... read more