4401 East New York Street Indianapolis, IN 46201


Designing a Logo: The Dos and Don’ts

As a commercial printing company, we’ve come across thousands of different brands in our 90-year history. In that time, we’ve learned a lot about what makes an effective logo – and what’s not-so-effective. Whether you’re branding your new business or refreshing an existing logo, we’ll give you some important dos and don’ts to keep in...  read more

The Essential Print Project Checklist

About to submit your latest print project? Stop what you’re doing! Sorry to alarm you, but we wanted to get your attention before you send off a file with an avoidable error. We see prints come through our system all the time with simple formatting or logistical mistakes that would have been caught in a final...  read more

Four Tips for Creating Effective Large Format Prints

If your brand is anything like most of our clients, you’re probably looking to make a big impact with your print marketing efforts. Large format printing is one potential avenue that can create a lasting impression with consumers. Prints that take up a larger area are eye-catching by nature, and when positioned within the audience’s line...  read more

Font Pairings We Love

From Jim and Pam to Kermit and Miss Piggy, many of the most iconic pairings in history balance each other perfectly, with both partners complementing the other’s strengths and weaknesses. However, these duos must also share some common characteristics that make them even more compatible.  The same is true of the best font pairings in graphic...  read more

Importance of Spacing in Print Designs

When we think about design, we often jump right into planning out all the images and blocks of text that we want to pack into a new print piece. However, the areas where we don’t place anything – the space in the design – are just as essential.   Space is the not-so-secret tool designers use to visually group or separate various design elements. Space can add...  read more

Understanding Alignment in Graphic Design

You’ve aligned your sales objectives with your marketing strategy, and your marketing strategy with your design needs. Way to go! Now, it’s time to make sure your designs are aligned, as well. Alignment refers to the way various elements in a graphic design are placed in relation to each other. When your materials feature good alignment,...  read more

Adobe Lightroom vs Photoshop: Which Should You Use?

A picture is worth a thousand words, and no one knows that better than designers. However, with so many robust editing applications available, it’s not always easy to decide which platform will give you the tools you need to complete your vision. Today, we’re breaking down the major advantages and disadvantages of two applications beloved by...  read more