As a small business ourselves, we know solopreneurs and smaller teams must wear many hats. When you start to promote your business, one of those hats often becomes graphic designer. If your design knowledge is limited, it can be daunting to create even simple graphics, and you may be left feeling underwhelmed with the results. The... read more
When someone mentions the word “advertising,” a billboard may be one of the first images that comes to mind. These large prints are among the most eye-catching of an advertisement, because they’re strategically placed to sit in your line of sight. Thanks to their large size, billboards can also make a big statement, and their... read more
If your brand is anything like most of our clients, you’re probably looking to make a big impact with your print marketing efforts. Large format printing is one potential avenue that can create a lasting impression with consumers. Prints that take up a larger area are eye-catching by nature, and when positioned within the audience’s line... read more
From Jim and Pam to Kermit and Miss Piggy, many of the most iconic pairings in history balance each other perfectly, with both partners complementing the other’s strengths and weaknesses. However, these duos must also share some common characteristics that make them even more compatible. The same is true of the best font pairings in graphic... read more
Welcome to 2022! A new year brings a new start, new opportunities, and best of all, new graphic design trends. To us, 2022 represents a year of optimism, expanding horizons, and reflection on how far we’ve come, and we expect the year’s graphic design trends to reflect those ideas. Follow along with us to hear... read more
When we think about design, we often jump right into planning out all the images and blocks of text that we want to pack into a new print piece. However, the areas where we don’t place anything – the space in the design – are just as essential. Space is the not-so-secret tool designers use to visually group or separate various design elements. Space can add... read more
You’ve aligned your sales objectives with your marketing strategy, and your marketing strategy with your design needs. Way to go! Now, it’s time to make sure your designs are aligned, as well. Alignment refers to the way various elements in a graphic design are placed in relation to each other. When your materials feature good alignment,... read more
A picture is worth a thousand words, and no one knows that better than designers. However, with so many robust editing applications available, it’s not always easy to decide which platform will give you the tools you need to complete your vision. Today, we’re breaking down the major advantages and disadvantages of two applications beloved by... read more
Many businesses still (rightfully) rely on printed materials to connect with new colleagues or sales prospects. You’ve probably seen enough brochures, catalogs and other brand collateral in your day to know that many of them look completely identical. However, the same boring templates aren’t the only option for your brand. Today, there are endless creative options... read more
You’ve spent hours working on the design for your company’s new brochure or direct mailing, and it finally looks perfect. Hooray! Now you’re faced with the next challenge – how do you make your project deliver the same impact on paper as it does on your screen? Choosing the right kind of paper for your print... read more