You’ve spent hours working on the design for your company’s new brochure or direct mailing, and it finally looks perfect. Hooray! Now you’re faced with the next challenge – how do you make your project deliver the same impact on paper as it does on your screen? Choosing the right kind of paper for your print... read more
Choosing strategic brand colors is a golden opportunity for any business to show off their brand personality to their audience. When they see your attractive, appropriate and eye-catching brand color palette, your customers will be tickled pink (and your competitors might be green with envy). If you’re in need of some inspiration, check out our... read more
What’s in a name? It may sound silly, but the names and overall organization of your design files can have a substantial impact on your work. Complicated folder systems and illogical file names can bog down your workflow and waste much of your precious time. In the worst cases, you may end up using an... read more
If you’re like most people, the first things you think about when starting a print design are the fun, creative elements. You may already be considering layouts, colors and attention-grabbing details before you even have the finalized content. However, there is more to exceptional graphic design than creativity and beautiful aesthetics. If you’re designing for a... read more
If you want to create visually appealing print designs for your company, good photographs are must. Stock photos can work in a pinch, but there’s no true replacement for original photography. According to a recent survey, original graphics drove more than three times as much engagement to published articles as stock photos. If you’re just getting... read more
The fonts and arrangements of text our customers choose for print designs can have a huge impact on the overall success of the piece. Not only does it affect the overall impression of your brand, but it can also influence their conversion rate. According to a recent study from Dr. Kevin Larson of Microsoft and... read more
Choosing the right font for a design is both an art and a science. Of course, you want to choose a font that’s aesthetically pleasing and fits the mood of your project, but it also needs to be appropriate and readable for the accompanying text. With an endless pool of options available on the Internet,... read more
By now, most states in the US have reopened to some degree after facing shutdowns due to the covid-19 pandemic. As we slowly return to work, many businesses are discovering a very different reality than what they faced at the start of the year. Business owners across the country are now faced with difficult choices... read more
As a small business owner, you no doubt have lofty expectations for your company. You may not have the name recognition of brands like Apple or Nike (yet), but you want your business to offer quality work and stand for strong values. For many companies, their logos will the first opportunity to communicate these fundamental... read more
When you think of a warm summer day, which colors first come to mind? What about a hike through the forest, or swimming in the ocean? We associate colors with nearly every feeling and experience we have without fully realizing it. Brands like Coca-Cola, Nickelodeon and Tiffany & Co. have been incredibly successful at tying... read more