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Design

Four Tips for Creating Effective Large Format Prints

If your brand is anything like most of our clients, you’re probably looking to make a big impact with your print marketing efforts. Large format printing is one potential avenue that can create a lasting impression with consumers. Prints that take up a larger area are eye-catching by nature, and when positioned within the audience’s line...  read more

Font Pairings We Love

From Jim and Pam to Kermit and Miss Piggy, many of the most iconic pairings in history balance each other perfectly, with both partners complementing the other’s strengths and weaknesses. However, these duos must also share some common characteristics that make them even more compatible.  The same is true of the best font pairings in graphic...  read more

Importance of Spacing in Print Designs

When we think about design, we often jump right into planning out all the images and blocks of text that we want to pack into a new print piece. However, the areas where we don’t place anything – the space in the design – are just as essential.   Space is the not-so-secret tool designers use to visually group or separate various design elements. Space can add...  read more

Understanding Alignment in Graphic Design

You’ve aligned your sales objectives with your marketing strategy, and your marketing strategy with your design needs. Way to go! Now, it’s time to make sure your designs are aligned, as well. Alignment refers to the way various elements in a graphic design are placed in relation to each other. When your materials feature good alignment,...  read more

Adobe Lightroom vs Photoshop: Which Should You Use?

A picture is worth a thousand words, and no one knows that better than designers. However, with so many robust editing applications available, it’s not always easy to decide which platform will give you the tools you need to complete your vision. Today, we’re breaking down the major advantages and disadvantages of two applications beloved by...  read more

How to Upgrade Your Brand Collateral

Many businesses still (rightfully) rely on printed materials to connect with new colleagues or sales prospects. You’ve probably seen enough brochures, catalogs and other brand collateral in your day to know that many of them look completely identical. However, the same boring templates aren’t the only option for your brand. Today, there are endless creative options...  read more