When we think about design, we often jump right into planning out all the images and blocks of text that we want to pack into a new print piece. However, the areas where we don’t place anything – the space in the design – are just as essential. Space is the not-so-secret tool designers use to visually group or separate various design elements. Space can add... read more
You’ve aligned your sales objectives with your marketing strategy, and your marketing strategy with your design needs. Way to go! Now, it’s time to make sure your designs are aligned, as well. Alignment refers to the way various elements in a graphic design are placed in relation to each other. When your materials feature good alignment,... read more
A picture is worth a thousand words, and no one knows that better than designers. However, with so many robust editing applications available, it’s not always easy to decide which platform will give you the tools you need to complete your vision. Today, we’re breaking down the major advantages and disadvantages of two applications beloved by... read more
Many businesses still (rightfully) rely on printed materials to connect with new colleagues or sales prospects. You’ve probably seen enough brochures, catalogs and other brand collateral in your day to know that many of them look completely identical. However, the same boring templates aren’t the only option for your brand. Today, there are endless creative options... read more
You’ve spent hours working on the design for your company’s new brochure or direct mailing, and it finally looks perfect. Hooray! Now you’re faced with the next challenge – how do you make your project deliver the same impact on paper as it does on your screen? Choosing the right kind of paper for your print... read more
Choosing strategic brand colors is a golden opportunity for any business to show off their brand personality to their audience. When they see your attractive, appropriate and eye-catching brand color palette, your customers will be tickled pink (and your competitors might be green with envy). If you’re in need of some inspiration, check out our... read more
What’s in a name? It may sound silly, but the names and overall organization of your design files can have a substantial impact on your work. Complicated folder systems and illogical file names can bog down your workflow and waste much of your precious time. In the worst cases, you may end up using an... read more
If you’re like most people, the first things you think about when starting a print design are the fun, creative elements. You may already be considering layouts, colors and attention-grabbing details before you even have the finalized content. However, there is more to exceptional graphic design than creativity and beautiful aesthetics. If you’re designing for a... read more
If you want to create visually appealing print designs for your company, good photographs are must. Stock photos can work in a pinch, but there’s no true replacement for original photography. According to a recent survey, original graphics drove more than three times as much engagement to published articles as stock photos. If you’re just getting... read more
The fonts and arrangements of text our customers choose for print designs can have a huge impact on the overall success of the piece. Not only does it affect the overall impression of your brand, but it can also influence their conversion rate. According to a recent study from Dr. Kevin Larson of Microsoft and... read more