As a small business owner, you no doubt have lofty expectations for your company. You may not have the name recognition of brands like Apple or Nike (yet), but you want your business to offer quality work and stand for strong values. For many companies, their logos will the first opportunity to communicate these fundamental... read more
When you think of a warm summer day, which colors first come to mind? What about a hike through the forest, or swimming in the ocean? We associate colors with nearly every feeling and experience we have without fully realizing it. Brands like Coca-Cola, Nickelodeon and Tiffany & Co. have been incredibly successful at tying... read more
These days, you can hardly go on social media without seeing another company launching their new brand. While a few classic brands have stuck to their original logos, re-designs have become ubiquitous with “modernizing” a business. It feels like there can’t possibly be any brands left who haven’t redesigned in recent years. Some of the logo... read more