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Marketing Tips

Top 5 Tips for Recruiting New College Students

The process of recruiting new college students is about to change drastically. Even before the covid-19 pandemic, universities were offering more online classes, and students were starting to discover universities from their phones or direct mail pieces. Now, likely through 2020 and even into 2021, many students will be unable to physically visit schools. It’s...  read more

The Importance of Investing in Marketing

As a growing business ourselves, we understand that to be successful, your brand needs to stand out in the crowd. Brands like Ben & Jerry’s, Burt’s Bees and Whole Foods all started out as very small businesses and became household names by successfully showcasing their unique selling points. When the economy is struggling, communicating the special...  read more

Local Print Shops vs. Online Printers

As a growing company ourselves, we understand that business owners constantly feel the pressure to find both high-quality and low-cost solutions. When it comes time to order print materials, it can be confusing to discern whether an online service or local shop is the best option. An online printer seems like easy to use, but...  read more

Direct Mail: Secrets to Success

In our increasingly digital world, it seems some marketers have forgotten the influence direct mail can have on consumers. It may surprise you to know that despite our obsession with smartphones and computers, direct mail received its highest average response rate in history last year. It seems customers appreciate the value of messages they can...  read more

Trade Show Playbook

Trade shows present a unique opportunity to expand your potential customer base, promote your products and meet new contacts. To make the most of your trade show experience, make sure you’ve stocked up on all the print materials you’ll need. Banners If you want to send a big, clear message to your audience, you need banners at...  read more

Marketing Material Must-Haves for 2019

In 2018, we saw a number of marketing trends find their footing and take off. Brands have begun harnessing new tactics like augmented reality, video, experiential marketing and micro-influencer partnerships. In 2019, companies will likely continue to develop innovative methods, and not just in digital marketing. Print marketing has been back on the rise as audiences...  read more

How Print is Changing

In 2010, MIT’s Media Lab founder issued his declaration that the physical print book would be dead within five years. Seven years later, in 2017, the print industry saw $84 billion in sales, up more than nine percent from hitting an industry low in 2011. It’s projected to grow another three percent this year. Contrary to popular...  read more

Print & Digital: The Dynamic Duo

The relationship between print and digital marketing can feel like a boxing match, each vying for its place at the top of savvy marketers’ minds. Many think digital is the way of the future, but we’ve learned print marketing still matters, too. An effective marketing strategy does not have to be a no-holds-barred fight between the...  read more