Before the Internet became a household staple, consumers waited anxiously for catalogs from their favorite stores to arrive in the mail to get their at-home shopping fix. Years later, online retailers like Amazon drew those customers away with purported convenience and endless product options. The once-beloved catalogs were down…but they certainly weren’t out. Between 2004 and... read more
Consumer opinions have been changing rapidly over the last couple years, and more people than ever are showing their support for companies that make an impact on the world. In fact, two-thirds of all consumers now believe that brands should take a stance on issues they believe in, according to Sprout Social. Smart brands are paying... read more
Why do so many people bother wrapping their holiday gifts in beautiful paper or themed bags? The gift inside is technically what it’s all about, but it’s nice to see that someone cared enough to spend time thoughtfully assembling it. The same thinking applies to your product’s packaging. A brown cardboard box may serve your purpose,... read more
“I’ll start on the dishes as soon as this episode is over.” “I can wait and finish that DIY project next weekend.” “I’ll use this coupon sometime when we need an easy dinner.” These are all statements each of us has likely told ourselves in the past. With the added security of time, it’s easy to... read more
They say age is just a number, but the truth is, the generation you were born into can have a significant effect on your eventual behaviors and habits. In our country, the consumers categorized as Generation X, Millennials and Gen Z all vary in the way they typically communicate with others and the features they... read more
Through all of the changes and digital options available in our world, print remains one of the most popular and effective marketing methods. According to the Harvard Business Review, direct mail has an average response rate of nearly 25 percent. As with anything, there is still a cost associated with sending physical mailers or creating printed brand materials. However,... read more
Thanks to constantly advancing technology, consumers have started to expect more personalized service from the brands they interact with. Companies who meet the customized needs of consumers are more likely to earn their business. According to Hubspot, personalized calls to action convert more than 200 percent more often than non-personalized ones. For businesses that want to implement... read more
The lead-up to the holidays is a busy time for most businesses. There is a constant stream of customers waiting to be helped and holiday products that need to be ordered, not to mention your own internal company holidays plans to take care of. During this time of year, it’s easy for small details to... read more
In our experience, we’ve seen many companies who do still know the value of print marketing. But without a click-through rate to analyze or website visitors to count, it can be difficult to measure how effective your materials truly are. Mailers, brochures and catalogs are designed to spread your brand’s message and ultimately earn sales, so how can you... read more
We all know how fun it can be to look at beautiful pictures. It’s why we love flipping through old photo albums and millions have become obsessed with Instagram. Great photography is captivating, so it’s easy to see why photographs are an important part of every company’s marketing materials. However, pairing attractive images with text in... read more