“I’ll start on the dishes as soon as this episode is over.” “I can wait and finish that DIY project next weekend.” “I’ll use this coupon sometime when we need an easy dinner.” These are all statements each of us has likely told ourselves in the past. With the added security of time, it’s easy to... read more
They say age is just a number, but the truth is, the generation you were born into can have a significant effect on your eventual behaviors and habits. In our country, the consumers categorized as Generation X, Millennials and Gen Z all vary in the way they typically communicate with others and the features they... read more
Through all of the changes and digital options available in our world, print remains one of the most popular and effective marketing methods. According to the Harvard Business Review, direct mail has an average response rate of nearly 25 percent. As with anything, there is still a cost associated with sending physical mailers or creating printed brand materials. However,... read more
Thanks to constantly advancing technology, consumers have started to expect more personalized service from the brands they interact with. Companies who meet the customized needs of consumers are more likely to earn their business. According to Hubspot, personalized calls to action convert more than 200 percent more often than non-personalized ones. For businesses that want to implement... read more
The lead-up to the holidays is a busy time for most businesses. There is a constant stream of customers waiting to be helped and holiday products that need to be ordered, not to mention your own internal company holidays plans to take care of. During this time of year, it’s easy for small details to... read more
In our experience, we’ve seen many companies who do still know the value of print marketing. But without a click-through rate to analyze or website visitors to count, it can be difficult to measure how effective your materials truly are. Mailers, brochures and catalogs are designed to spread your brand’s message and ultimately earn sales, so how can you... read more
We all know how fun it can be to look at beautiful pictures. It’s why we love flipping through old photo albums and millions have become obsessed with Instagram. Great photography is captivating, so it’s easy to see why photographs are an important part of every company’s marketing materials. However, pairing attractive images with text in... read more
Uncertain. Stressful. Scary. Turbulent. These are just a few of the words people might use to describe 2020 so far. The coronavirus pandemic has thrown everyone into unease, including both consumers and businesses. When every day is full of anxiety and uncertainty, it becomes increasingly difficult to stay positive. During this time, we all can play a... read more
If we were to ask you to name the companies that come to mind when you think of successful branding, which ones would you choose? Take a minute and make a mental list of two or three. Got it? We’re willing to bet your list includes a brand like Nike, Coca-Cola or Google. These businesses not only create quality products,... read more
The process of recruiting new college students is about to change drastically. Even before the covid-19 pandemic, universities were offering more online classes, and students were starting to discover universities from their phones or direct mail pieces. Now, likely through 2020 and even into 2021, many students will be unable to physically visit schools. It’s... read more