If you’re like most companies, you’re always trying to figure out how to increase sales for your business – and you’re trying to do that while limiting the amount you spend to acquire these customers. For years, data has shown that driving repeat purchases is more cost effective than reaching a brand-new audience who isn’t yet familiar... read more
With the ever-increasing popularity of unboxing and consumers continuing to prioritize experiences, custom packaging is becoming a necessity for retail brands, particularly those that operate entirely online. All it takes is one popular social media user to feature your products, and your packaging is suddenly on display for the world to see. According to YouTube,... read more
If you work in the medical field, you already know just how much trust your patients and their families put in the professionals that treat them. For many people, visiting a medical office can be stressful, even if it’s just for preventive care. Anything your team can do to improve their experience and relieve their... read more
It’s no secret that many US businesses are looking to hire new employees right now. As in-person hiring fairs slowly start to make a comeback, it’s time to check that all your hiring-related print materials are up to snuff. We’ll help you make your business as attractive as possible to recent graduates, college students and... read more
Before the Internet became a household staple, consumers waited anxiously for catalogs from their favorite stores to arrive in the mail to get their at-home shopping fix. Years later, online retailers like Amazon drew those customers away with purported convenience and endless product options. The once-beloved catalogs were down…but they certainly weren’t out. Between 2004 and... read more
Consumer opinions have been changing rapidly over the last couple years, and more people than ever are showing their support for companies that make an impact on the world. In fact, two-thirds of all consumers now believe that brands should take a stance on issues they believe in, according to Sprout Social. Smart brands are paying... read more
Why do so many people bother wrapping their holiday gifts in beautiful paper or themed bags? The gift inside is technically what it’s all about, but it’s nice to see that someone cared enough to spend time thoughtfully assembling it. The same thinking applies to your product’s packaging. A brown cardboard box may serve your purpose,... read more
“I’ll start on the dishes as soon as this episode is over.” “I can wait and finish that DIY project next weekend.” “I’ll use this coupon sometime when we need an easy dinner.” These are all statements each of us has likely told ourselves in the past. With the added security of time, it’s easy to... read more
They say age is just a number, but the truth is, the generation you were born into can have a significant effect on your eventual behaviors and habits. In our country, the consumers categorized as Generation X, Millennials and Gen Z all vary in the way they typically communicate with others and the features they... read more
Through all of the changes and digital options available in our world, print remains one of the most popular and effective marketing methods. According to the Harvard Business Review, direct mail has an average response rate of nearly 25 percent. As with anything, there is still a cost associated with sending physical mailers or creating printed brand materials. However,... read more