As a growing business ourselves, we understand that to be successful, your brand needs to stand out in the crowd. Brands like Ben & Jerry’s, Burt’s Bees and Whole Foods all started out as very small businesses and became household names by successfully showcasing their unique selling points. When the economy is struggling, communicating the special... read more
As a growing company ourselves, we understand that business owners constantly feel the pressure to find both high-quality and low-cost solutions. When it comes time to order print materials, it can be confusing to discern whether an online service or local shop is the best option. An online printer seems like easy to use, but... read more
In our increasingly digital world, it seems some marketers have forgotten the influence direct mail can have on consumers. It may surprise you to know that despite our obsession with smartphones and computers, direct mail received its highest average response rate in history last year. It seems customers appreciate the value of messages they can... read more
The pressure you feel gearing up for a sales pitch can feel like going into battle. To perform your best, you need to feel confident that you’re walking in with the best weapons on your side. Before you send in your best salespeople, consider whether you’ve armed them with the same old materials or the... read more
Trade shows present a unique opportunity to expand your potential customer base, promote your products and meet new contacts. To make the most of your trade show experience, make sure you’ve stocked up on all the print materials you’ll need. Banners If you want to send a big, clear message to your audience, you need banners at... read more
In 2018, we saw a number of marketing trends find their footing and take off. Brands have begun harnessing new tactics like augmented reality, video, experiential marketing and micro-influencer partnerships. In 2019, companies will likely continue to develop innovative methods, and not just in digital marketing. Print marketing has been back on the rise as audiences... read more
From the old wallpaper still hanging in your dining room to the iOS update you keep asking to “remind you later”, everything needs an upgrade now and then. Your brand is no different. As your business changes and grows, a rebrand provides a way to reintroduce your business to the audience and debut a new... read more
In 2010, MIT’s Media Lab founder issued his declaration that the physical print book would be dead within five years. Seven years later, in 2017, the print industry saw $84 billion in sales, up more than nine percent from hitting an industry low in 2011. It’s projected to grow another three percent this year. Contrary to popular... read more
The relationship between print and digital marketing can feel like a boxing match, each vying for its place at the top of savvy marketers’ minds. Many think digital is the way of the future, but we’ve learned print marketing still matters, too. An effective marketing strategy does not have to be a no-holds-barred fight between the... read more
When you think about the most common stereotypes of the millennial generation, what are the first characteristics that come to mind? If you’re like most of the world, you probably thought: tech-savvy, social media-obsessed and constantly connected. If you agree, a recent Pew Research study might surprise you. Contrary to widely held beliefs, people aged 18... read more