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Holiday Printing Checklist for Businesses

November 17, 2020 In Marketing Tips

The lead-up to the holidays is a busy time for most businesses. There is a constant stream of customers waiting to be helped and holiday products that need to be ordered, not to mention your own internal company holidays plans to take care of. During this time of year, it’s easy for small details to slip through the cracks.

This holiday season, we’re here to help make sure you have all of the print needs covered for your business. Review our handy checklist (and check it twice!) to get prepared for the busiest time of the year.

Company Holiday Cards

Sending holiday cards on behalf of your company is a great way to add a personal touch to your communication with clients, partners and employees. A stack of generic cards from the store can work, but a customized holiday card professionally printed is much more memorable. Include your logo, brand colors, and a nice message for your recipients. It shows these important people that you care, and during this challenging year, personal messages have meant more than ever. Depending on your brand’s style, you may choose to send a traditional card in an envelope or opt for a more modern postcard-style mailer.

Gifts for Employees

Your employees have been through a lot this year. Take this time at the end of the year to show your team how much you appreciate their hard work with a thoughtful gift. Some of our favorite employee gifts we’ve seen are personalized desk calendars and cookies individually packaged with a holiday sticker. You can also go the simple route and give a nice card with a gift card – it’s crowd-pleaser and impossible to mess up. Whatever gift you choose, your employees will appreciate that you’ve gone the extra mile to make them feel valued.

In-Store Holiday Signage

It’s the most wonderful time of the year, and consumers love to be reminded of it when they walk in your store. Spread the holiday spirit with window signs, posters and other decorations across your space. You can promote special holiday deals, new products and services, or simply wish your patrons a happy holiday season. If you’ll have a few different offers throughout the season, such as early bird promotions and last-minute deals, you may want to create a lineup of signage to cycle through, so you always have a fresh message for the season.

Holiday Hour Signs

If you’re like most businesses, you may be closed on irregular days for the holidays, and you might even adjust store hours throughout the month. Alert your customers to these changes with holiday hour signs posted on your door or throughout your space. This will help inform your visitors of any closings in advance so they can plan the rest of their holiday shopping accordingly. These signs can also help prevent confusion and upset phone calls from anyone who may be surprised to learn you’re closed on Christmas Eve or New Year’s Day.

Holiday Party Invitations

If you’re able to hold some kind of holiday celebration this year, make it extra-special with beautiful printed cards to send to your employees and their families. There is a design for every brand – you can go bright and festive, or more muted and understated. We always recommend using a heavier, quality cardstock for increased durability and textural detail. It’s most cost-effective to use a commercial printing partner for these kinds of projects, so for a consultation or quote, reach out to us at info@moellerprinting.com or visit your own local print shop.