For leaders of any growing business, there comes a point when you realize it’s time to create a more formalized copy of all your policies and procedures. While it can feel like a daunting task, developing a corporate manual will establish an official set of expectations for how your business operates. This is especially important... read more
As a commercial printing company, we’ve come across thousands of different brands in our 90-year history. In that time, we’ve learned a lot about what makes an effective logo – and what’s not-so-effective. Whether you’re branding your new business or refreshing an existing logo, we’ll give you some important dos and don’ts to keep in... read more
Anyone who works for a nonprofit knows their organization has changed significantly in the last several years. With new charitable giving features added to platforms like Facebook and Amazon, much of the marketing and fundraising focus has shifted online. While it’s true that digital media has become an incredibly helpful fundraising tool, nonprofit marketers still... read more
As the final month of 2022 comes to a close, we know business owners are thinking about how they can make improvements and plans to find more success in the year ahead. For many companies, that may mean considering new strategies or finding ways to squeeze more value out of each investment. While it may not... read more
As economic instability and technological changes disrupted the US this year, we’ve seen interesting trends emerge in the advertising industry. While digital ad platforms have seen sales drop this year, traditional ad channels are seeing a resurgence in activity. As of February 2022, a survey from Harvard Business Review indicated marketers planned to increase spending... read more
About to submit your latest print project? Stop what you’re doing! Sorry to alarm you, but we wanted to get your attention before you send off a file with an avoidable error. We see prints come through our system all the time with simple formatting or logistical mistakes that would have been caught in a final... read more
As one of our five senses, touch is an essential way we experience the world around us. It’s arguably the very first sense we can use – newborn babies even have a grasp reflex that causes them to automatically grab onto a finger or object when it touches the palm of their hand. Touch grounds... read more
Across the country, businesses are placing a higher priority on making environmentally conscious decisions. The world’s largest companies are leading the way with published sustainability reports and commitments to limit carbon emissions, but even small businesses are making their own impact. According to a recent report from Intuit, 65 percent of small business owners are... read more
As a small business ourselves, we know solopreneurs and smaller teams must wear many hats. When you start to promote your business, one of those hats often becomes graphic designer. If your design knowledge is limited, it can be daunting to create even simple graphics, and you may be left feeling underwhelmed with the results. The... read more
When someone mentions the word “advertising,” a billboard may be one of the first images that comes to mind. These large prints are among the most eye-catching of an advertisement, because they’re strategically placed to sit in your line of sight. Thanks to their large size, billboards can also make a big statement, and their... read more