Trade shows present a unique opportunity to expand your potential customer base, promote your products and meet new contacts. To make the most of your trade show experience, make sure you’ve stocked up on all the print materials you’ll need. Banners If you want to send a big, clear message to your audience, you need banners at... read more
In 2018, we saw a number of marketing trends find their footing and take off. Brands have begun harnessing new tactics like augmented reality, video, experiential marketing and micro-influencer partnerships. In 2019, companies will likely continue to develop innovative methods, and not just in digital marketing. Print marketing has been back on the rise as audiences... read more
When you think of a warm summer day, which colors first come to mind? What about a hike through the forest, or swimming in the ocean? We associate colors with nearly every feeling and experience we have without fully realizing it. Brands like Coca-Cola, Nickelodeon and Tiffany & Co. have been incredibly successful at tying... read more
These days, you can hardly go on social media without seeing another company launching their new brand. While a few classic brands have stuck to their original logos, re-designs have become ubiquitous with “modernizing” a business. It feels like there can’t possibly be any brands left who haven’t redesigned in recent years. Some of the logo... read more
From the old wallpaper still hanging in your dining room to the iOS update you keep asking to “remind you later”, everything needs an upgrade now and then. Your brand is no different. As your business changes and grows, a rebrand provides a way to reintroduce your business to the audience and debut a new... read more
In 2010, MIT’s Media Lab founder issued his declaration that the physical print book would be dead within five years. Seven years later, in 2017, the print industry saw $84 billion in sales, up more than nine percent from hitting an industry low in 2011. It’s projected to grow another three percent this year. Contrary to popular... read more
The relationship between print and digital marketing can feel like a boxing match, each vying for its place at the top of savvy marketers’ minds. Many think digital is the way of the future, but we’ve learned print marketing still matters, too. An effective marketing strategy does not have to be a no-holds-barred fight between the... read more
When you think about the most common stereotypes of the millennial generation, what are the first characteristics that come to mind? If you’re like most of the world, you probably thought: tech-savvy, social media-obsessed and constantly connected. If you agree, a recent Pew Research study might surprise you. Contrary to widely held beliefs, people aged 18... read more
Even in our highly digitized lives today, there’s still something about exchanging business cards with a new contact or colleague. But in a world where 27 million business cards are printed every single day, how can you possibly get yours to stand out in the crowd? We’ve compiled a list of some of our favorite unique... read more
It is hard to go a day in our industry without someone asking about the health of the printing industry. The explosion of digital is real. After all, according to a recent report from Forbes, there is nearly 3 trillion gigabytes of data in the world today. Some are quick to proclaim “print is dead!” Most... read more