You’ve spent hours working on the design for your company’s new brochure or direct mailing, and it finally looks perfect. Hooray! Now you’re faced with the next challenge – how do you make your project deliver the same impact on paper as it does on your screen? Choosing the right kind of paper for your print... read more
Thanks to constantly advancing technology, consumers have started to expect more personalized service from the brands they interact with. Companies who meet the customized needs of consumers are more likely to earn their business. According to Hubspot, personalized calls to action convert more than 200 percent more often than non-personalized ones. For businesses that want to implement... read more
Choosing strategic brand colors is a golden opportunity for any business to show off their brand personality to their audience. When they see your attractive, appropriate and eye-catching brand color palette, your customers will be tickled pink (and your competitors might be green with envy). If you’re in need of some inspiration, check out our... read more
What’s in a name? It may sound silly, but the names and overall organization of your design files can have a substantial impact on your work. Complicated folder systems and illogical file names can bog down your workflow and waste much of your precious time. In the worst cases, you may end up using an... read more
As the chaotic year of 2020 comes to an end, we want to take this chance to pause and say thank you to everyone in our community who has banded together during such a confusing and often challenging time. In the last months, it’s been wonderful to see the business community unite and lift up other local companies... read more
If you’re like most people, the first things you think about when starting a print design are the fun, creative elements. You may already be considering layouts, colors and attention-grabbing details before you even have the finalized content. However, there is more to exceptional graphic design than creativity and beautiful aesthetics. If you’re designing for a... read more
The lead-up to the holidays is a busy time for most businesses. There is a constant stream of customers waiting to be helped and holiday products that need to be ordered, not to mention your own internal company holidays plans to take care of. During this time of year, it’s easy for small details to... read more
In our experience, we’ve seen many companies who do still know the value of print marketing. But without a click-through rate to analyze or website visitors to count, it can be difficult to measure how effective your materials truly are. Mailers, brochures and catalogs are designed to spread your brand’s message and ultimately earn sales, so how can you... read more
If you want to create visually appealing print designs for your company, good photographs are must. Stock photos can work in a pinch, but there’s no true replacement for original photography. According to a recent survey, original graphics drove more than three times as much engagement to published articles as stock photos. If you’re just getting... read more
We all know how fun it can be to look at beautiful pictures. It’s why we love flipping through old photo albums and millions have become obsessed with Instagram. Great photography is captivating, so it’s easy to see why photographs are an important part of every company’s marketing materials. However, pairing attractive images with text in... read more