If you’re like many businesses, e-commerce and direct mail have become critical elements of your daily operations. Online shopping is convenient for consumers, and it allows a broader audience to experience your products – what could possibly be the downside? Unfortunately, packaging and mailing materials used to fulfill orders aren’t always recycled responsibly. Although paper products are recyclable, research from Gartner indicates... read more
Consumer opinions have been changing rapidly over the last couple years, and more people than ever are showing their support for companies that make an impact on the world. In fact, two-thirds of all consumers now believe that brands should take a stance on issues they believe in, according to Sprout Social. Smart brands are paying... read more
Have you ever experienced the designer’s version of “writer’s block”? Every artist experiences it at one point or another, the feeling when you just can’t get inspired about a particular subject or project. But eventually, deadlines start looming and the work needs to be done. Where do you turn for new, fresh ideas? Thankfully, these days... read more
Last month, the House Oversight and Government Reform Committee approved a new bill addressing the US Postal Service. That bill, the Postal Service Reform Act of 2021, is now eligible for a floor vote on the US House of Representatives. An identical version of the bill was introduced in the Senate last month, as well. The... read more
Why do so many people bother wrapping their holiday gifts in beautiful paper or themed bags? The gift inside is technically what it’s all about, but it’s nice to see that someone cared enough to spend time thoughtfully assembling it. The same thinking applies to your product’s packaging. A brown cardboard box may serve your purpose,... read more
A picture is worth a thousand words, and no one knows that better than designers. However, with so many robust editing applications available, it’s not always easy to decide which platform will give you the tools you need to complete your vision. Today, we’re breaking down the major advantages and disadvantages of two applications beloved by... read more
“I’ll start on the dishes as soon as this episode is over.” “I can wait and finish that DIY project next weekend.” “I’ll use this coupon sometime when we need an easy dinner.” These are all statements each of us has likely told ourselves in the past. With the added security of time, it’s easy to... read more
They say age is just a number, but the truth is, the generation you were born into can have a significant effect on your eventual behaviors and habits. In our country, the consumers categorized as Generation X, Millennials and Gen Z all vary in the way they typically communicate with others and the features they... read more
Through all of the changes and digital options available in our world, print remains one of the most popular and effective marketing methods. According to the Harvard Business Review, direct mail has an average response rate of nearly 25 percent. As with anything, there is still a cost associated with sending physical mailers or creating printed brand materials. However,... read more
Many businesses still (rightfully) rely on printed materials to connect with new colleagues or sales prospects. You’ve probably seen enough brochures, catalogs and other brand collateral in your day to know that many of them look completely identical. However, the same boring templates aren’t the only option for your brand. Today, there are endless creative options... read more