If you’re like most companies, you’re always trying to figure out how to increase sales for your business – and you’re trying to do that while limiting the amount you spend to acquire these customers. For years, data has shown that driving repeat purchases is more cost effective than reaching a brand-new audience who isn’t yet familiar... read more
This time of year, it’s only right to give thanks for all the blessings in our lives. As a printing company that has been in business since 1931, we know a thing or two about gratitude. There are so many reasons to be thankful for where our business is today. We’ll start by showing our thanks... read more
With the ever-increasing popularity of unboxing and consumers continuing to prioritize experiences, custom packaging is becoming a necessity for retail brands, particularly those that operate entirely online. All it takes is one popular social media user to feature your products, and your packaging is suddenly on display for the world to see. According to YouTube,... read more
When we think about design, we often jump right into planning out all the images and blocks of text that we want to pack into a new print piece. However, the areas where we don’t place anything – the space in the design – are just as essential. Space is the not-so-secret tool designers use to visually group or separate various design elements. Space can add... read more
If you work in the medical field, you already know just how much trust your patients and their families put in the professionals that treat them. For many people, visiting a medical office can be stressful, even if it’s just for preventive care. Anything your team can do to improve their experience and relieve their... read more
You’ve aligned your sales objectives with your marketing strategy, and your marketing strategy with your design needs. Way to go! Now, it’s time to make sure your designs are aligned, as well. Alignment refers to the way various elements in a graphic design are placed in relation to each other. When your materials feature good alignment,... read more
It’s no secret that many US businesses are looking to hire new employees right now. As in-person hiring fairs slowly start to make a comeback, it’s time to check that all your hiring-related print materials are up to snuff. We’ll help you make your business as attractive as possible to recent graduates, college students and... read more
Before the Internet became a household staple, consumers waited anxiously for catalogs from their favorite stores to arrive in the mail to get their at-home shopping fix. Years later, online retailers like Amazon drew those customers away with purported convenience and endless product options. The once-beloved catalogs were down…but they certainly weren’t out. Between 2004 and... read more
If you’re like many businesses, e-commerce and direct mail have become critical elements of your daily operations. Online shopping is convenient for consumers, and it allows a broader audience to experience your products – what could possibly be the downside? Unfortunately, packaging and mailing materials used to fulfill orders aren’t always recycled responsibly. Although paper products are recyclable, research from Gartner indicates... read more
Consumer opinions have been changing rapidly over the last couple years, and more people than ever are showing their support for companies that make an impact on the world. In fact, two-thirds of all consumers now believe that brands should take a stance on issues they believe in, according to Sprout Social. Smart brands are paying... read more