Choosing the right font for a design is both an art and a science. Of course, you want to choose a font that’s aesthetically pleasing and fits the mood of your project, but it also needs to be appropriate and readable for the accompanying text. With an endless pool of options available on the Internet,... read more
Uncertain. Stressful. Scary. Turbulent. These are just a few of the words people might use to describe 2020 so far. The coronavirus pandemic has thrown everyone into unease, including both consumers and businesses. When every day is full of anxiety and uncertainty, it becomes increasingly difficult to stay positive. During this time, we all can play a... read more
By now, most states in the US have reopened to some degree after facing shutdowns due to the covid-19 pandemic. As we slowly return to work, many businesses are discovering a very different reality than what they faced at the start of the year. Business owners across the country are now faced with difficult choices... read more
When you think about the most environmentally friendly industries in the world, the print industry may not be the first one that comes to mind. Since we use paper, we must not be very “green,” right? It turns out that isn’t really true. Many of the assumptions people make about the sustainability of the printed materials... read more
If we were to ask you to name the companies that come to mind when you think of successful branding, which ones would you choose? Take a minute and make a mental list of two or three. Got it? We’re willing to bet your list includes a brand like Nike, Coca-Cola or Google. These businesses not only create quality products,... read more
The process of recruiting new college students is about to change drastically. Even before the covid-19 pandemic, universities were offering more online classes, and students were starting to discover universities from their phones or direct mail pieces. Now, likely through 2020 and even into 2021, many students will be unable to physically visit schools. It’s... read more
As a growing business ourselves, we understand that to be successful, your brand needs to stand out in the crowd. Brands like Ben & Jerry’s, Burt’s Bees and Whole Foods all started out as very small businesses and became household names by successfully showcasing their unique selling points. When the economy is struggling, communicating the special... read more
As a growing company ourselves, we understand that business owners constantly feel the pressure to find both high-quality and low-cost solutions. When it comes time to order print materials, it can be confusing to discern whether an online service or local shop is the best option. An online printer seems like easy to use, but... read more
In our increasingly digital world, it seems some marketers have forgotten the influence direct mail can have on consumers. It may surprise you to know that despite our obsession with smartphones and computers, direct mail received its highest average response rate in history last year. It seems customers appreciate the value of messages they can... read more
As a small business owner, you no doubt have lofty expectations for your company. You may not have the name recognition of brands like Apple or Nike (yet), but you want your business to offer quality work and stand for strong values. For many companies, their logos will the first opportunity to communicate these fundamental... read more