The lead-up to the holidays is a busy time for most businesses. There is a constant stream of customers waiting to be helped and holiday products that need to be ordered, not to mention your own internal company holidays plans to take care of. During this time of year, it’s easy for small details to... read more
In our experience, we’ve seen many companies who do still know the value of print marketing. But without a click-through rate to analyze or website visitors to count, it can be difficult to measure how effective your materials truly are. Mailers, brochures and catalogs are designed to spread your brand’s message and ultimately earn sales, so how can you... read more
If you want to create visually appealing print designs for your company, good photographs are must. Stock photos can work in a pinch, but there’s no true replacement for original photography. According to a recent survey, original graphics drove more than three times as much engagement to published articles as stock photos. If you’re just getting... read more
We all know how fun it can be to look at beautiful pictures. It’s why we love flipping through old photo albums and millions have become obsessed with Instagram. Great photography is captivating, so it’s easy to see why photographs are an important part of every company’s marketing materials. However, pairing attractive images with text in... read more
The fonts and arrangements of text our customers choose for print designs can have a huge impact on the overall success of the piece. Not only does it affect the overall impression of your brand, but it can also influence their conversion rate. According to a recent study from Dr. Kevin Larson of Microsoft and... read more
Choosing the right font for a design is both an art and a science. Of course, you want to choose a font that’s aesthetically pleasing and fits the mood of your project, but it also needs to be appropriate and readable for the accompanying text. With an endless pool of options available on the Internet,... read more
Uncertain. Stressful. Scary. Turbulent. These are just a few of the words people might use to describe 2020 so far. The coronavirus pandemic has thrown everyone into unease, including both consumers and businesses. When every day is full of anxiety and uncertainty, it becomes increasingly difficult to stay positive. During this time, we all can play a... read more
By now, most states in the US have reopened to some degree after facing shutdowns due to the covid-19 pandemic. As we slowly return to work, many businesses are discovering a very different reality than what they faced at the start of the year. Business owners across the country are now faced with difficult choices... read more
When you think about the most environmentally friendly industries in the world, the print industry may not be the first one that comes to mind. Since we use paper, we must not be very “green,” right? It turns out that isn’t really true. Many of the assumptions people make about the sustainability of the printed materials... read more
If we were to ask you to name the companies that come to mind when you think of successful branding, which ones would you choose? Take a minute and make a mental list of two or three. Got it? We’re willing to bet your list includes a brand like Nike, Coca-Cola or Google. These businesses not only create quality products,... read more