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News & Insight

The latest information and news to help you deliver a quality image.

How to Handle a Paper Shortage

For years, consumers have dealt with what seems like an endless series of product shortages – and unfortunately, that series isn’t over yet. Across the US, the printing industry is experiencing a paper shortage, which has the potential to become one of the most consequential shortages of the pandemic. This recent shortage is the result of...  read more

Font Pairings We Love

From Jim and Pam to Kermit and Miss Piggy, many of the most iconic pairings in history balance each other perfectly, with both partners complementing the other’s strengths and weaknesses. However, these duos must also share some common characteristics that make them even more compatible.  The same is true of the best font pairings in graphic...  read more

How Direct Mail Drives Repeat Purchases

If you’re like most companies, you’re always trying to figure out how to increase sales for your business – and you’re trying to do that while limiting the amount you spend to acquire these customers. For years, data has shown that driving repeat purchases is more cost effective than reaching a brand-new audience who isn’t yet familiar...  read more

Importance of Spacing in Print Designs

When we think about design, we often jump right into planning out all the images and blocks of text that we want to pack into a new print piece. However, the areas where we don’t place anything – the space in the design – are just as essential.   Space is the not-so-secret tool designers use to visually group or separate various design elements. Space can add...  read more

Understanding Alignment in Graphic Design

You’ve aligned your sales objectives with your marketing strategy, and your marketing strategy with your design needs. Way to go! Now, it’s time to make sure your designs are aligned, as well. Alignment refers to the way various elements in a graphic design are placed in relation to each other. When your materials feature good alignment,...  read more