The process of recruiting new college students is about to change drastically. Even before the covid-19 pandemic, universities were offering more online classes, and students were starting to discover universities from their phones or direct mail pieces. Now, likely through 2020 and even into 2021, many students will be unable to physically visit schools. It’s... read more
As a growing business ourselves, we understand that to be successful, your brand needs to stand out in the crowd. Brands like Ben & Jerry’s, Burt’s Bees and Whole Foods all started out as very small businesses and became household names by successfully showcasing their unique selling points. When the economy is struggling, communicating the special... read more
As a growing company ourselves, we understand that business owners constantly feel the pressure to find both high-quality and low-cost solutions. When it comes time to order print materials, it can be confusing to discern whether an online service or local shop is the best option. An online printer seems like easy to use, but... read more
In our increasingly digital world, it seems some marketers have forgotten the influence direct mail can have on consumers. It may surprise you to know that despite our obsession with smartphones and computers, direct mail received its highest average response rate in history last year. It seems customers appreciate the value of messages they can... read more
As a small business owner, you no doubt have lofty expectations for your company. You may not have the name recognition of brands like Apple or Nike (yet), but you want your business to offer quality work and stand for strong values. For many companies, their logos will the first opportunity to communicate these fundamental... read more
The pressure you feel gearing up for a sales pitch can feel like going into battle. To perform your best, you need to feel confident that you’re walking in with the best weapons on your side. Before you send in your best salespeople, consider whether you’ve armed them with the same old materials or the... read more
Trade shows present a unique opportunity to expand your potential customer base, promote your products and meet new contacts. To make the most of your trade show experience, make sure you’ve stocked up on all the print materials you’ll need. Banners If you want to send a big, clear message to your audience, you need banners at... read more
In 2018, we saw a number of marketing trends find their footing and take off. Brands have begun harnessing new tactics like augmented reality, video, experiential marketing and micro-influencer partnerships. In 2019, companies will likely continue to develop innovative methods, and not just in digital marketing. Print marketing has been back on the rise as audiences... read more
When you think of a warm summer day, which colors first come to mind? What about a hike through the forest, or swimming in the ocean? We associate colors with nearly every feeling and experience we have without fully realizing it. Brands like Coca-Cola, Nickelodeon and Tiffany & Co. have been incredibly successful at tying... read more
These days, you can hardly go on social media without seeing another company launching their new brand. While a few classic brands have stuck to their original logos, re-designs have become ubiquitous with “modernizing” a business. It feels like there can’t possibly be any brands left who haven’t redesigned in recent years. Some of the logo... read more