If you want to create visually appealing print designs for your company, good photographs are must. Stock photos can work in a pinch, but there’s no true replacement for original photography. According to a recent survey, original graphics drove more than three times as much engagement to published articles as stock photos. If you’re just getting... read more
We all know how fun it can be to look at beautiful pictures. It’s why we love flipping through old photo albums and millions have become obsessed with Instagram. Great photography is captivating, so it’s easy to see why photographs are an important part of every company’s marketing materials. However, pairing attractive images with text in... read more
The fonts and arrangements of text our customers choose for print designs can have a huge impact on the overall success of the piece. Not only does it affect the overall impression of your brand, but it can also influence their conversion rate. According to a recent study from Dr. Kevin Larson of Microsoft and... read more
Choosing the right font for a design is both an art and a science. Of course, you want to choose a font that’s aesthetically pleasing and fits the mood of your project, but it also needs to be appropriate and readable for the accompanying text. With an endless pool of options available on the Internet,... read more
Uncertain. Stressful. Scary. Turbulent. These are just a few of the words people might use to describe 2020 so far. The coronavirus pandemic has thrown everyone into unease, including both consumers and businesses. When every day is full of anxiety and uncertainty, it becomes increasingly difficult to stay positive. During this time, we all can play a... read more
By now, most states in the US have reopened to some degree after facing shutdowns due to the covid-19 pandemic. As we slowly return to work, many businesses are discovering a very different reality than what they faced at the start of the year. Business owners across the country are now faced with difficult choices... read more
When you think about the most environmentally friendly industries in the world, the print industry may not be the first one that comes to mind. Since we use paper, we must not be very “green,” right? It turns out that isn’t really true. Many of the assumptions people make about the sustainability of the printed materials... read more
If we were to ask you to name the companies that come to mind when you think of successful branding, which ones would you choose? Take a minute and make a mental list of two or three. Got it? We’re willing to bet your list includes a brand like Nike, Coca-Cola or Google. These businesses not only create quality products,... read more
The process of recruiting new college students is about to change drastically. Even before the covid-19 pandemic, universities were offering more online classes, and students were starting to discover universities from their phones or direct mail pieces. Now, likely through 2020 and even into 2021, many students will be unable to physically visit schools. It’s... read more
As a growing business ourselves, we understand that to be successful, your brand needs to stand out in the crowd. Brands like Ben & Jerry’s, Burt’s Bees and Whole Foods all started out as very small businesses and became household names by successfully showcasing their unique selling points. When the economy is struggling, communicating the special... read more