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News & Insight

The latest information and news to help you deliver a quality image.

Adobe Lightroom vs Photoshop: Which Should You Use?

A picture is worth a thousand words, and no one knows that better than designers. However, with so many robust editing applications available, it’s not always easy to decide which platform will give you the tools you need to complete your vision. Today, we’re breaking down the major advantages and disadvantages of two applications beloved by...  read more

5 Printing Hacks to Decrease Costs

Through all of the changes and digital options available in our world, print remains one of the most popular and effective marketing methods. According to the Harvard Business Review, direct mail has an average response rate of nearly 25 percent. As with anything, there is still a cost associated with sending physical mailers or creating printed brand materials. However,...  read more

How to Upgrade Your Brand Collateral

Many businesses still (rightfully) rely on printed materials to connect with new colleagues or sales prospects. You’ve probably seen enough brochures, catalogs and other brand collateral in your day to know that many of them look completely identical. However, the same boring templates aren’t the only option for your brand. Today, there are endless creative options...  read more

How Personalized Printing Builds Customer Relationships

Thanks to constantly advancing technology, consumers have started to expect more personalized service from the brands they interact with. Companies who meet the customized needs of consumers are more likely to earn their business. According to Hubspot, personalized calls to action convert more than 200 percent more often than non-personalized ones.  For businesses that want to implement...  read more

Our 8 Favorite Brand Color Combinations

Choosing strategic brand colors is a golden opportunity for any business to show off their brand personality to their audience. When they see your attractive, appropriate and eye-catching brand color palette, your customers will be tickled pink (and your competitors might be green with envy). If you’re in need of some inspiration, check out our...  read more

Time-Saving Design File Organization Tips

What’s in a name? It may sound silly, but the names and overall organization of your design files can have a substantial impact on your work. Complicated folder systems and illogical file names can bog down your workflow and waste much of your precious time. In the worst cases, you may end up using an...  read more

A Thank You Letter to Our Community

As the chaotic year of 2020 comes to an end, we want to take this chance to pause and say thank you to everyone in our community who has banded together during such a confusing and often challenging time. In the last months, it’s been wonderful to see the business community unite and lift up other local companies...  read more