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News & Insight

The latest information and news to help you deliver a quality image.

Local Print Shops vs. Online Printers

As a growing company ourselves, we understand that business owners constantly feel the pressure to find both high-quality and low-cost solutions. When it comes time to order print materials, it can be confusing to discern whether an online service or local shop is the best option. An online printer seems like easy to use, but...  read more

Direct Mail: Secrets to Success

In our increasingly digital world, it seems some marketers have forgotten the influence direct mail can have on consumers. It may surprise you to know that despite our obsession with smartphones and computers, direct mail received its highest average response rate in history last year. It seems customers appreciate the value of messages they can...  read more

5 Essential Elements of a Small Business Logo

As a small business owner, you no doubt have lofty expectations for your company. You may not have the name recognition of brands like Apple or Nike (yet), but you want your business to offer quality work and stand for strong values. For many companies, their logos will the first opportunity to communicate these fundamental...  read more

Trade Show Playbook

Trade shows present a unique opportunity to expand your potential customer base, promote your products and meet new contacts. To make the most of your trade show experience, make sure you’ve stocked up on all the print materials you’ll need. Banners If you want to send a big, clear message to your audience, you need banners at...  read more

Marketing Material Must-Haves for 2019

In 2018, we saw a number of marketing trends find their footing and take off. Brands have begun harnessing new tactics like augmented reality, video, experiential marketing and micro-influencer partnerships. In 2019, companies will likely continue to develop innovative methods, and not just in digital marketing. Print marketing has been back on the rise as audiences...  read more

Our Favorite Logo Re-Designs

These days, you can hardly go on social media without seeing another company launching their new brand. While a few classic brands have stuck to their original logos, re-designs have become ubiquitous with “modernizing” a business. It feels like there can’t possibly be any brands left who haven’t redesigned in recent years. Some of the logo...  read more

How Print is Changing

In 2010, MIT’s Media Lab founder issued his declaration that the physical print book would be dead within five years. Seven years later, in 2017, the print industry saw $84 billion in sales, up more than nine percent from hitting an industry low in 2011. It’s projected to grow another three percent this year. Contrary to popular...  read more