The winter holidays are a busy time of year for any business, and they always seem to creep up sooner than expected. This year, save your company (and yourself) some stress and organize your end-of-year printing plans now to get ahead of tight headlines around the hectic holiday season. To get your business in the holiday spirit and communicate timely messages to your customers, use our short list of important yet often-forgotten holiday prints that any business can benefit from.
Themed Packaging & Point-of-Sale
One of the most visible ways your business can show your holiday spirit is through themed product labels, packaging, or point-of-sale displays. Putting a seasonal spin on your typical branded items will add a festive touch that can catch a lot of attention from consumers as they browse your store, check out, or open your delivery package. When planning your point-of-sale prints, consider your full upcoming schedule of promotions and holiday deals. You may need to plan for several point-of-sale changeovers throughout the season to keep customers updated on your current offerings. According to Shopify, 60 percent of businesses have seen an increase in sales when they regularly update in-store signage.
In addition to in-store point-of-sale signage, your business may also need to plan for seasonal storefront signs to communicate important holiday season updates. If your company will have adjusted holiday hours, list them in your front doors or windows with a door cling to give your customers advance notice. Apart from store hours, you may also want to let passers-by know about other seasonal specials or events you’ll be offering. For example, we’ve seen local businesses celebrate Small Business Saturday with contests, in-store giveaways, interactive activities, and more. Anyone who passes by your store in the weeks leading up to the event can learn about your plans and make a note to come back to participate.
Holiday Gift Cards
If your business sells gift cards, you probably already know that the holiday season is the best period of the year for gift card sales. Consumers love to purchase gift cards from their favorite brands to use for stocking stuffers, white elephant parties, or other small holiday gifts. In 2022, half of all holiday shoppers planned to purchase at least one gift card (Statista). To make a bigger impact, print a run of holiday-themed gift cards or gift card holders. These designs will let consumers know your company is an ideal choice for their holiday gifting needs, and perhaps even remind customers that they need to purchase your gift cards for a loved one.
Companies have been sending holiday cards to customers, clients, and employees for years, and they’re still a thoughtful and personal way to connect with important colleagues during the season of giving. We commonly see businesses send out winter holiday cards, and they often use these prints as an opportunity to share their biggest accomplishments of the year while also looking forward to their plans in the months ahead. If your company is looking for a twist on the classic holiday card, consider sending thank-you cards in the lead-up to Thanksgiving. You will reach your audience before they receive dozens of other holiday cards, and it can also provide a more personal touch to thank your colleagues for their work over the past year.
New Year Materials
Of course, after the holidays comes the start of a new year. For many companies, that means non-evergreen employee materials may now be outdated and in need of a reprint. This fall, get a jump start on updating company calendars, handbooks, and other time-sensitive materials to include any adjustments for 2024. These larger, detailed items will take time to update and print, and you’ll want to make sure they’re by the time the end of December rolls around (which always comes sooner than you think)!